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How do false declines impact approval rate?

Approval rates are important because they give you an accurate picture of what’s happening with your orders – if you calculate correctly. Otherwise, you can underestimate the revenue you’re leaving on the table.

In particular, declined orders don’t show up on your P&L. They’re bad orders, right? Not necessarily. If you’re excluding all auto-declined transactions from your approval rate calculation because you believe all your auto-declined orders weren’t good, your approval rate won’t tell you the whole (or the right) story.

For example, your orders might look like this:

$ Orders

$100,000,000

Auto-approved orders

$95,000,000

Auto-declined orders

($2,000,000)

Orders needing further review

$3,000,000

Orders approved after review

$2,100,000

Orders declined after review

($900,000)

Final approved orders

$97,100,000

 

If you’re excluding auto-declined orders from your order approval rates, you might think your approval rates are:

$ Orders (excluding auto-declines)

$98,000,000

Final approved orders

$97,100,000

Order approval rate

99.1%

 

However, you don’t know for sure that all the auto-declined orders are in fact fraudulent. In actuality, this is what your approval rates really are:

$ Orders (total)

$100,000,000

Final approved orders

$97,100,000

Order approval rate

97.1%

 

Related Topics

Ecommerce Basics

Related Sources

False Declines Industry Report

Understanding the True Cost of False Declines

Avoiding False Declines

The State of False Declines in E-Commerce [Infographic]

New Data: Balancing False Declines and Fraud Prevention

Everything You Need to Know About False Declines

Are High Decline Rates Causing You to Leave Money on the Table?

Why a Zero-Fraud Approach Problem Won’t Work

Here’s Why Your Order Approval Rates Aren’t What You Think

4 Ways to Improve Approval Rates Without Increasing Chargebacks